Elettra Fiumi is a multimedia journalist and CEO/Co-founder of Granny Cart Productions. We do Videos. From journalism to advertising…and everything in between. The Granny takes care of it all: scripting, directing, shooting and editing. We also plan, execute and manage social media strategy. We’ve been published on Monocle, Cool Hunting, The Columbia Journalism Review and HODINKEE. Our clients include SodaStream, Likeable, Watchup, Mediastudio, Womensphere, The African Leadership Academy, Roland Berger Consulting, Cheek’d, Senteurs d’Orient and Adventures on Horseback among others. Read about the Granny on Young Female Entrepreneurs and Crain’s Business. She’s on the board of Girls in Tech NYC. Follow the Granny on Twitter, on Instagram, and like her on Facebook.


Elettra’s work has been published on Vayable.com, Univision, TabletMag.com, GlobalPost.com, CPJ.org (the Committee to Protect Journalists’ website), theDaily.com, NYMag.com, Bronxink.com, Departures, Black Ink and Travel+Leisure. She has also fact-checked for The New York Times reporter, Graham Bowley, and for T, The New York Times Magazine. She worked for over four years at Departures and Black Ink, the magazines for the American Express Platinum and Centurion card members. Her work has also appeared in New York Magazine online and Columbia University’s Bronx Ink online publication, for which she covered the neighborhood of Hunts Point in the Bronx. She started her career at Travel+Leisure and has experience in the fashion industry with companies such as The Gucci Group, Max Mara and Calvin Klein.

Elettra graduated from the Columbia University Graduate School of Journalism with a concentration in digital media in May 2011. She was the Speaker Director at the Columbia University School of Journalism during her year there, when she invited guests such as Christiane Amanpour and Terry Anderson. She also organized talks with Reporters Without Borders and a panel on iPad apps that included leaders from The New York Times, Gourmet and Popular Mechanics.

Raised in Florence, Italy, she speaks Italian, English, French, and Spanish. Her travels have brought her to over a dozen countries including Pakistan, Senegal and Indonesia. She also sailed on a tall ship through the Gulf of Mexico and blogged about it for Mount Holyoke College, where she graduated with honors.

See her LinkedIn profile for more.

Follow her on Twitter @EFiumi or reach her at elettra.fiumi @ gmail.com.