Elettra Fiumi is a journalist, filmmaker and entrepreneur.
She’s the CEO/Co-founder of Granny Cart Productions, a New York-based full service production company that produces videos for clients and publications including the BBC, MSNBC, The New Yorker, TIME, the New York Post, Aol, Fusion (Univision), The Marshall Project, Adoptive, Storyhunter, Monocle, Cool Hunting, Vocativ, The Economist, The Columbia Journalism Review, Splashlight Studios, Rebecca Taylor, the Gagosian Gallery, the International Fine Prints Dealers Association (IFPDA), Rain Media, The Kurt Weill Foundation, The West Harlem Development Organization, Buzzfeed, the Sundance Channel, LS:N Global, Out 100, Watchup, Likeable, Cheek’d, Mediastudio, Sfera Studios, Senteurs d’Orient, Adventures on Horseback and Mount Holyoke College. The Granny also produced Breaking Glass, a weekly online series profiling women pushing boundaries in their fields, industries and/or communities. The Granny received a 2015 Graham Foundation for Advanced Studies in the Fine Arts documentary grant for A Florentine Man documentary (in progress). Read about Granny Cart on PDN, on Columbia Visuals, on Storyhunter, and on Crain’s Business. The Granny volunteers at Girl Be Heard. Follow the Granny on Twitter, on Instagram and like her on Facebook.


Prior to Granny Cart, Elettra’s work was published on Vayable.com, Univision, TabletMag.com, GlobalPost.com, CPJ.org (the Committee to Protect Journalists’ website), theDaily.com, NYMag.com, Bronxink.com, Departures, Black Ink and Travel+Leisure. She also fact-checked for The New York Times reporter, Graham Bowley, and for T, The New York Times Magazine. She worked for over four years at Departures and Black Ink, the magazines for the American Express Platinum and Centurion card members. Her work has also appeared in New York Magazine online and Columbia University’s Bronx Ink online publication, for which she covered the neighborhood of Hunts Point in the Bronx. She started her career at Travel+Leisure and has experience in the fashion industry with companies such as The Gucci Group, Max Mara and Calvin Klein.

Elettra graduated from the Columbia University Graduate School of Journalism with a concentration in digital media in May 2011. She was the Speaker Director at the Columbia University School of Journalism during her year there, when she invited guests such as Christiane Amanpour and Terry Anderson. She also organized talks with Reporters Without Borders and a panel on iPad apps that included leaders from The New York Times, Gourmet and Popular Mechanics.

Raised in Florence, Italy, she speaks Italian, English, French, and Spanish. Her travels have brought her to over a dozen countries including Pakistan, Senegal and Indonesia. She also sailed on a tall ship through the Gulf of Mexico and blogged about it for Mount Holyoke College, where she graduated with honors.

See her LinkedIn profile for more.

Follow her on Twitter @EFiumi, on Instagram or reach her at elettra.fiumi @ gmail.com.